Visual identity for the French accessories brand Sūra.
Inspired by the ropes that underline the curves of the brand’s bags and shoes, the logotype is embossed in leather like a signature in motion. The rope draws the four letters of Sūra, which wrap around themselves to form the monogram. Logotype, monogram and type design as well as packaging and stationary. The font used throughout the identity is Touraine.
Inspired by the ropes that underline the curves of the brand’s bags and shoes, the logotype is embossed in leather like a signature in motion. The rope draws the four letters of Sūra, which wrap around themselves to form the monogram. Logotype, monogram and type design as well as packaging and stationary. The font used throughout the identity is Touraine.